About Us

Tonality In Sales

It’s Easier To Prevent Objections Than Overcome Them.

Understanding the neuroscience behind how people approach buying decisions is a game changer. As the cortex analyzes the facts and while the limbic system guides feelings, all while the anterior midcingulate cortex (aMCC) connects the cognitive and emotional processing, the gut feelings that results can make or break a sale. 

By mastering tonality, the Tone Coach helps CEOs, sales reps, and small business owners navigate the complexities of consumer behavior. Through tonality and by minimizing the triggers that activate  resistance, sales and decision making becomes effortless. 

With certifications in Life and Neuroscience Coaching and a provisional degree in Psychological Counseling and Therapy, Tone Coach combines scientific insights with practical application, to help businesses understand the why behind when people buy.
Simply put, we train on the science and the skills behind presentations so your message resonate deeply with your audience to lead to easier conversations and sales. 

Just pure life and career-changing mentorship so you can make money effortlessly

  • 10 Ways Neuroscience Impacts Influence
  • How Tonality Neutralizes Resistance
  • 4 Key Skills: Social Affordance, Empathetic Accuracy, Attunement, and Paralanguage
  • Influencing The Neocortex, Limbic System, and Reptilian Brain
  • Tips for Avoiding the Amygdala Hijack
  • Why Verbal Pacing Works
  • The Art and Science of Asking Questions
  • Mirror Neurons and Building Lasting Connections
  • Why Pattern Interruption Works
  • Linguistic Hedging and Using Disarming Words
  • Emotional Resonance: Looking for Loose Bricks
  • 5 Pre-Framing Tips and the Ownership Effect
  • Why Ruminative Thinking Is Killing Your Influence
  • Using the Paradox of Choice to Influence
  • AutonomyEmpowerment: Why Less Is More
  • How Facts Tell, but Stories Sell
  • Objection Handling: Naturally You | Obviously Me | Typically We
  • Top 10 Influence One-Liners
  • The 10 Great Objection Killers
Sales Coaching Programs
Sales Training Techniques

About the Tone Coach

With three decades of professional teaching and a Master’s Degree in Human Environments, Eric The Tone Coach has a unique approach and background. As a Certified Neuroscience Coach, Author, Speaker, Master Life Coach, Tonality Coach–all founded from a background as a former All-American Water Polo player–the training on speech tonality, addiction recovery, mental wellness, and relationships has led thousands to personal growth in all areas of life.

Eric’s work in the corporate world, both as a commission-based employee, Board Member, and business owner, has found him on several leaderboards and podiums, helping men and women leave a lasting financial and interpersonal legacy.

Let Eric, The Tone Coach, take you to the next step to reach new heights. The path to your next levels of success is just a click away! 

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